Elite Healers Massage Therapy
Facebook and Instagram arent the only popular social media channels used by massage therapists all over the USA. In fact, you can also find a handful of practitioners and studios that have a YouTube channel, including the Elite Healers Massage Therapy in NYC. While the Elites Healers Massage YT channel is relatively new, they make sure to publish regular updates for their more than 2000 subscribers. They discuss all kinds of topics related to therapeutic massage and pain relief.
It is definitely worth adding YouTube into your advertising and marketing channels because it boasts more than 2 billion logged-in monthly users. On top of that, video marketing makes an effective platform to tell your story, convince more people about your mission and vision and provide a ton of value.
Tip #: Develop A Social Media Marketing Strategy
Social media is a powerful and free advertising tool. Between the many social media platforms, a massage therapist can reach a large audience and increase brand awareness with social media marketing. It can be a challenge to manage several different social media pages at once. That is why it is vital to have a social media advertising strategy.
Your strategy should include:
- What social media platforms to use
- How often you will post
- What kind of content you will share
- What hashtags you will use
- How you are going to build up your brand
A few words of caution for your social media management strategy: Do not copy and paste captions and hashtags. Make sure each post is unique and reflects the personality of the business. This will appeal more to viewers and prevent social media algorithms from classifying your posts as spam.
Do I Have To Maintain The Site After It’s Been Created
Yes. There isnt a TON of stuff you need to do, but there a few very important things. Keeping your sites themes and plugins up-to-date is very important. Your site may malfunction if these are not kept up to speed. Its also important to update your sites content should your services, pricing or staff change, so your customers have the most accurate information. Youll also want to manage your spam, comments and potential risks.
We do offer a basic tutorial with your WebPossible website to help with these tasks. If you dont have the time to learn or keep up with these tasks, or if you just dont want to, we offer a Website Management Service which takes care of everything for you.
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How To Advertise Your Massage Therapy Business By Offering Discount Coupons
You can advertise your massage therapy business by offering discount coupons.
These coupons can be used at your place of business, on the internet and at other places where massage therapy is offered. When you offer discount coupons, you are able to generate a higher volume of customers for your practice.
A business with many clients is able to generate more income than a business with only one client.
Advertising discounts for your massage therapy business will increase your business and make it more profitable.
It is important for you to know how to use these coupons effectively to benefit your practice. To generate leads for your practice, you must be sure that you have the appropriate information on each coupon. This means that you should have contact information for every client that you have advertising your massage coupons. This way, the person who receives this coupon will know that he or she is getting a special deal on a particular type of massage.
To make sure that your clients are aware of this special deal, you should offer this information to them.
In addition, you should inform your client about the specifics of the discount as well as the benefits that they will receive by obtaining this coupon.
How To Advertise Your Massage Therapy Business By Linkedln
Linkedln is a site where you can advertise your massage therapy business.
All you have to do is register an account, create a website, upload your services and photos and then start advertising your service.
You can also advertise your massage therapy business on TV or in the local newspapers if you want to reach a wider audience.
If you are using Linkedln to advertise your massage therapy business you will need to have a business email address so that clients will have the option of sending their email to your business email address instead of your personal one.
If you decide to advertise your massage therapy business on TV, you can advertise your service at any time during the day or night, but you should advertise your service during the weekdays.
This is because most people who are looking for a good masseuse are working on the weekends and on the busy days.
In order to get the maximum exposure for your ad you should upload a picture of your work in action, or a sample of your work.
The picture or the sample will let the viewer know what type of work you do and how well you do it. It will also let them know your prices and what they can expect from you.
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How To Advertise Your Massage Therapy Business
There are ways to advertise your massage therapy business by networking with fellow massage therapy professionals.
Networking is important for your business, and can help you build a solid team of trusted and dependable massage therapists who will be willing to offer their valuable services to your customers.
You can use network marketing and professional networking as a tool to advertise your business and reach out to others in your field of practice.
Networking with other massage therapists can be accomplished in several different ways.
One of the most effective ways to advertise your business is to join massage therapy organizations or message boards where you will be able to post specific information about your business, your rates, your services, and any special promotions that you offer.
How To Advertise Your Massage Therapy Business By Using Bing Adwords
If you have decided to advertise your massage therapy business by using BING adwords, then you are on the right path as this is a highly effective marketing tool.
However, it is also necessary that you choose the correct keywords that will be used in your ads so that they would be able to pull up in the search engine results when potential customers are browsing the Internet.
If you had not taken the time to learn about keywords and how they are searched, then you would not know which keywords are the most effective when it comes to pulling up in search engines. That is why it is important that you get the right keywords for your massage business.
The first step to take in choosing the right keywords for your massage therapy business is to look for the keywords that are related to your niche or main service.
Once you have found the keywords that you are comfortable with, then you need to make sure that your web page is optimized to rank high in the search engines.
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Rubmaps Expert Masseuse Flocked To This Backpage Alternative
The massage section feels the most like Backpage. Listed are massage parlors near you, newest reviews in the US, and newest massage parlors in the US. Before you click on a classified ad, the providers name, price are readily available. Prices are identical to the Backpage.
My location says Mount Laurel, New Jersey, and I live nowhere near there.
The classified ads break down a lot of information like the availability of semi-truck parking, Jacuzzi, saunas, credit card acceptance, and ethnicity of the provider, which is most likely Asian.
Features
- Reviews about the providers by real customers
Cons
- Slickly hides advertisements connected to profiles that direct to other sites
Advertise Your Massage Therapy Business By Using Online Directories
Advertise your massage therapy business by using online directories to get your message out. There are many benefits to advertising your business this way.
For example you can target specific areas of the country or even specific types of people such as seniors, students or retirees. If you advertise your business by using online directories you can target people in different locations than if you advertised by mass media such as newspapers, magazines, radio or TV.
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Improve Your Local Seo
Local SEO is imperative for smaller brick-and-mortar businesses.
Why?
Because 88% of consumers who search for a local business visit within 24 hours.
Put another way, that means you have to come up in local search results.
This topic is vast, but a key component is optimizing your Google My Business listing. More positive reviews are a critical part of this. Read more about optimizing your GMB listing here.
Next Steps: Create A Plan To Manage Your Online Presence
Set aside a block of time to create listings on as many online directories as possible.
Follow these steps to advertise your massage business online.
- Write a killer business description. Highlight what makes your massage practice unique and the types of people you work with.
- Use the above lists to choose which local, review, social and massage sites to advertise your business on.
- Create accounts with each site. Fill out the profile entirely, and use the same business description in each one.
- Link your online scheduling to the platforms that support it.
- Keep the links to all these accounts in a folder thats easy to access.
- Set a time each week to respond to reviews left on your listing.
- Update your listing as your business changes, moves or grows.
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Organize Giveaways And Contests
I guess we could say that this is one of those spa marketing ideas that work best when done on social media. And its very much so. While you can host a giveaway offline or on your website, fewer people will find out about it. The whole purpose of these giveaways and contests is to get your spa salon in front of as many people as possible. Social media is definitely the best channel for that.
Plus, its easy and inexpensive. This spa promotion idea will only cost you the time invested in managing the contest and the prize that youll be offering. Spa giveaways or contest prizes usually consist of services or beauty products.
Whatever it is that you are offering, just make sure its tempting enough. This is the secret to attracting a big crowd. Check out this contest guide for spa businesses.
Tip #1: Use A Referral Program
Every business benefits from a referral program. Not only does it bring in new clients but it also keeps existing clients happy. Offer customers a discounted price, a perk, or something else for bringing in more clients. Make sure you tell every customer about the referral program. Use SMS, email, social media, and your website to spread the word.
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Cost Per Acquisition Or Action
Remember when we discussed conversions in the materials above? Thatâs what Google means when they refer to acquisitionsâwhatever action you ultimately hope your customer will take, i.e. the endgame of your ad. And although you still pay per click in this bidding scenario, Google will optimize your campaigns to produce the maximum number of conversions at the CPA you provide.
A customer acquisition may be the holy grail of advertising, but youâll pay accordingly. If you thought your other choices were expensive, buckle in for this one.
Photo credit: Wordstream
As you can imagine, such costs are beyond the budget of most small businesses. Thankfully, though, you can choose the less pricey alternative of CPC, and you can actively work to reduce CPC. When businesses advertise with Google, thatâs the route most take.
Advertise Your Massage Therapy Business By Using Google Adwords
Advertise your massage therapy business by using Google AdWords, the search giant online advertising platform.
This is a cost effective and time saving option for massage therapists to advertise their business in an extremely competitive market, as well as increasing their customer base.
Advertise by using Google AdWords by entering a keyword phrase that describes the services you offer in the search box on the Google home page.
When a user searches for this specific term, your website will be displayed. It is important to write articles and other written material relating to your massage therapy business to increase your ranking in the search engine results, as well as your ability to advertise by using Google AdWords.
The higher your website is placed in the search engine results, the more visitors you will have on your website.
If you write articles and other written material related to your practice and your keywords, it will increase your exposure to potential clients and customers.
Article writing for websites and blogs is one of the most used advertising venues today, when compared to traditional print media. The right keyword phrase or keyword combinations will increase your chances of being noticed when people search for a specific word or phrase relating to your service or products.
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Why Massage Therapists Have A Hard Time Getting New Clients
There are many reasons why a massage therapist may have difficulty getting new clients. If you arent getting as many new clients as you need, dont panic. You can improve your success rate by identifying your weaknesses, and stepping up your marketing game.
Client retention is as important, if not more important than bringing in new clients. However, even repeat clients may eventually leave. So you do still need some new massage clients every month. Plus, it can get boring working on all the same clients month after month and year after year.
Here are a few common reasons new massage therapists have difficulty getting new clients, and marketing tips to solve these problems.
What’s The Whole Process Look Like
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How To Get Repeat Business With A Client Retention Strategy
When you do start building up your clientele, you need to know how to keep clients and earn referrals. Ive grouped keeping clients and getting referrals together in this section because you achieve both of these goals the same way.
Its been said that it is six to seven times more expensive to attract a new customer than it is to keep an existing one. Also, your probability of selling to an existing customer is much greater than selling to a new customer. So it makes sense that a business owner should work as hard to keep a customer as they do to find a new one.
Pro tip: Market to your best clients first.
Your ability to market and promote yourself can get clients in the door. But to get repeat business and referrals from your massage clients, youve got to be the best massage therapist around. This is where your ability to deliver an outstanding massage and client experience really matter.
Your marketing strategy should include your client retention strategy. It is MUCH easier to grow a massage business by encouraging repeat business than it is to continuously have to keep getting new clients.
It is six to seven times more expensive to attract a new customer than it is to keep an existing one.
One way to create a raving fan is to solve their problem. When I was in massage school I naively asked my instructor, Once we fix the clients problem, wont they leave us because they dont need us any more? His response was:
Advertise Your Massage Therapy Business By Building A Website
Many people nowadays want to know how to advertise your massage therapy business by building a website. I donât blame them really.
Websites are extremely useful tools when it comes to advertising your business and reaching out to your potential clients. It is one of the best ways of reaching out to a large number of people all at once. Not only that, but websites are also extremely inexpensive. With just some hosting fees, you can already have a website up and running in a few minutes.
One of the most important things to consider in having a website is the content that you will be putting on it.
The content of your website should always be based on educating your clients as to the various kinds of massage therapy techniques that you offer and the benefits they can get from engaging in those techniques.
You should also focus on promoting your business. By promoting your massage therapy website, you not only increase your chances of getting potential clients, but you also make your service more accessible to people.
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Get A Website For Your Spa
When you are wondering how to promote your spa online, having a website is always a good answer. People are more likely to visit your spa if they like what they see about your business online.
If you have a website, you can showcase pictures of your beautiful spa, provide details about your services and opening hours, but also answer some questions that your customers might have before first contacting you.
You can get a website for your spa business by hiring someone to build it for you, or you can do it yourself. While it might sound complicated to build a website yourself, there are so many great tools that make this process easy and fun. Its definitely cheaper than working with an agency, so its budget-friendly. I just love spa marketing ideas that wont break the bank!
Out of all the website-building tools out there, Wix is really great for creating a stunning spa website without any programming or design skills.